University study shows demand for a country park

University study shows demand for a country park

As part of their second year course, market research students from the University of Huddersfield had the opportunity to work on a live project.

A group of five Marketing students, Lisa Benfield, Simran Giller, Taras Semeniuk, Udhaybir Singh and Saria Shazad, studying the Market Research and Consultancy module, were invited to investigate the demand for a country park in Huddersfield among students and young people. The online questionnaire asked people what activities they’d want to see in a country park and would they visit Farnley Country Park if it existed. Market research student, Simran Giller, said:

“To work on a live project was a fantastic opportunity for us as students. We had around 100 people respond to our survey, which is statistically significant and meant that our results were robust.

 “As you’d expect from a student population, most of our respondents were aged between 19 and 25 years of age. More than 75 per cent of them stated that they would be willing to visit Farnley Country Park if they provided facilities that interested them.”

In common with other research undertaken by Farnley Estates into leisure needs and wants of local people, many respondents asked for cycling and hiking provision. Segway provision was another popular request, which might reflect the study’s younger demographic.

The students presented their findings to the Farnley Estates’ team, who were impressed with the students’ enthusiasm for the project. Paul Sykes, Farnley Estates Director, said:

“The students visited the Estate to find out more about our plans for Farnley Country Park, researched potential competitors and opportunities, and gave a thoroughly professional presentation. It was reassuring to hear that their results showed support among the student population for our plans.”

The market research student’s report mirrored a survey carried out by Farnley Estates last year. More than 10,000 responses were logged with 85 per cent in favour of Farnley Country Park. The Estate has stated it will have to sell some land to pay for the creation and ongoing maintenance of the Park, and to create an entrance hub with parking and facilities.

Pictured from left to right: Taras Semeniuk, Simran Giller, Udhaybir Singh, Lisa Benfield and Farnley Estates Director Charles Sykes, at the site of the proposed entrance hub.